Selling is the main skill you have to apply if you are going to generate more income for your business, and this applies online, too. The truth is that a lot of people hate selling. Sales copy is actually needed to persuade the reader to make a purchase, to ask for information about a service or product. Basically, it is aimed to encourage the reader to take an immediate action.
You have to put yourself in the potential customer’s shoes before starting to write down a sales copy. Your sales copy is like an individual letter trying to convince your prospect to purchase your product or service from you.
Since you are going to write your own sales copy, you may want to follow the AIDA (Attention, Interest, Desire, and Action) model.
Get Their Attention
You can do this with an attractive headline that will get your reader’s attention instantly and your readers will keep reading the rest of the sales copy
Get Their Interest
Your sales copy should actually keep your the reader involved, engaged from one paragraph to another comfortably.
Create Desire
At this point, you must tell your readers how exactly he/she will benefit from your product.
Call to Action
Don’t presume that your readers know what to do next. You may want to ask your readers to take certain actions.
Now, I will cover each and every element of sales copy in details.
Headline
You must have a headline at the beginning of the sales copy, because this is the first thing your reader is going to look at. Your headline must be catchy so that it will grab the attention of your readers.
Sub-headlines
This part should summarize your sales copy and emphasize more on the benefits.
Addressing the problem
You can start by telling the story of your reader’s problems, how frustrating it is and then slowly uncovering the solution.
Reveal your benefit
Tell your readers how they will benefits from your product or service. Don’t just mention the features of your product, please emphasize more on benefits.
Better still, learn about the benefits of sales tracking software yourself and then relay it to your customers as that will enhance your skills and you can do better at handling customers.
Give testimonials
Build your credibility and trust in the eyes of the reader by showing some testimonials from your current customers.
Make some final offer
The best offer is usually an irresistible offer, price, terms, guarantee and gift.
Call to action
You sales copy must guide them to fax you, call you, or click the order button on your webpage.
Extra notes
You may want to use P.S. to emphasize more on your irresistible offer, benefits and your guarantee. Give the reader the most compelling reason why they must purchase your product or service.
That’s all the 8 elements you must apply into your sales copy. One thing you must know is no matter how good your product, if you cannot communicate that to your potential buyers, and convince them to buy your product, you will not make it.
You don’t have to be a professional writer to produce sales copy that work. All you need to know is how to sell to people.
